Bell Bajao! (Ring the Bell), calling on men and boys to join women in bringing domestic violence to a halt

At the occasion of Women’s Day, Breakthrough is inviting you to join the fight against domestic violence. Get involved with our campaign, Bell Bajao! (Ring the Bell), calling on men and boys to join women in bringing domestic violence to a halt.

Bell Bajao! is a high profile national campaign using innovative media outreach throughout India. Over 32 million people have heard the message through TV, radio and press. Through community leadership training and mobile video vans traveling 80,000 km across India, Bell Bajao! has encouraged unprecedented engagement on the ground. We want YOU to be part of the action to promote women’s rights.

Leading up to International Women’s Day on March 8, Breakthrough celebrates all those who are speaking out, through their actions, their beliefs, their music or art.

Join the blog action week from March 2 – 8 on and tell us your stories. Write about those people who support women’s rights either through their passion, their work or in their personal lives. My story is on this blog, read mine and tell me yours.

Stories can include photographs, videos and other visual elements to be posted online. Do include a short description of yourself as well (name, age, location, any additional details).

You’ll be also joined by some amazing male leaders like Bollywood actor and Bell Bajao ambassador Boman Irani. (

Notable author and former UN Undersecretary General Shashi Tharoor is writing…Fashion designer Sandeep Khosla is talking…Bell Bajao campaign creator Zenobia Pithawalla speaks out…Ad film director Bauddhayan Mukerji frames his views…activist Harish Sadani is taking a stand on The “Bell Bajao!” Blog ( You too can become an agent of change by sharing your story!

So, ring the bell and join Breakthrough in bringing domestic violence to a halt! Bell Bajao!

Kritika Dey


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